Marketing Strategies Reviewed

Today there are many ways that you can make money online. Back in the day a very common strategy was spam, where you would buy email addresses and spam to the list offers embedded with an affiliate link. Nowadays spam still goes on but has been drastically reduced with laws that have been put in place.

One of the earliest ways to make money online is by affiliate marketing. Companies that got in early and set up a website realized this potential. They could see an interest of people wanting to make money so essentially these companies through affiliate marketing set up a massive sales force where they dont have to pay any wages or benefits. They simply used these people to promote their products and paid them a percentage if they got a sale through their link. It is essentially a win-win relationship.

Aside from this, one of the earliest marketing strategies is e-commerce. Think of ebay or Amazon. Even big brand name stores saw the potential online so started to build websites and put their products on the site to sell. Soon most businesses followed suit but one of the main problems was trust. People were still apprehensive to enter their credit card details online. Nowadays that has really changed and people do it without even thinking.

Strategies today are much more advanced. Companies will create “funnels” which essentially starts with getting your email address and then “warming” you up so to speak. You’ll be taken through a variety of steps and information before you get the pitch. Back in the day you’d be pitched almost instantly. Today, that does just not work anymore.

As you can see, things are different now and if you don’t have a website as a business owner you are losing money to your competition. The best part is that you can start a business online without having a building, staff, electrical bills and more. Anyone can do it and the startup capital is very low depending on what model you choose.

More will be discussed as we move along.



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